An Interview with…. Punch Foods
With the January detox in full swing and most people focused on a healthier New Year and 2016 for themselves, we chat to Alexandra Dudley, founder of Punch Foods, about her healthy snack brand and get some advice on being healthy this year.
– What made you set up Punch Foods?
I wanted to create a snack that reminds people that being healthy is not about denying yourself what you enjoy. My brand philosophy – eat real, feel real – is a celebration of eating well and feeling well, as well as celebrating deliciously good food.
– Tell us about Superseeds. What makes them different to what is out there on the market already in the health food snacks category?
I think Superseeds differentiate themselves from other healthy snacks simply due to their simplicity. Superseeds are made with high quality, natural ingredients, which are unprocessed, free from additives and 100% organic. I wanted to create a snack that was substantial and wasn’t full of sugar. So many of the bars that we see nowadays are actually high in sugar and have a negative effect on our blood sugar levels, and so Superseeds are sweetened only with a touch of coconut sugar. Eating well doesn’t have to mean a compromise on taste.
– Why do you think the use of organic ingredients is so important in Superseeds?
With nuts and seeds it’s always better to go organic, as non-organic seeds are contaminated with chemicals and pesticides and so it really does make a difference. The difference in taste is very noticeable, organic pumpkin seeds for example are so much creamier and richer in taste. With Superseeds, I wanted to make something that was the best and tasted the best, so that’s why we decided to go organic.
– What is your personal nutritional philosophy?
Nutrition should be simple. Eat real – feel real. I like to celebrate what I eat and how it makes me feel. I love cooking and I love using good quality ingredients. I generally bake without refined sugar, and avoid processed foods. That said, I don’t think there is any point in denying myself a little bit of what I feel like. I’m a firm believer that there is a time for kale and a time for peanut M&M’s.
– Food is just one component of being well. Besides healthy eating, what other wellbeing practises do you try to practise daily?
Again, I feel that wellbeing can be simple and intuitive. I meditate daily and regularly practice yoga. When I’m stressed, I do a few sun salutations or get outside for some fresh air. When I’m feeling sluggish, I book a spinning class. I make sure to walk where I can, rather than take the bus and I drink lots of water.
– What is your favourite piece of good advice you have been given?
Don’t compare yourself to others. It’s hard sometimes, but I do try and remind myself of this every single day.
My favourite recipe changes constantly. Currently, I’m having a bit of a coconut macaroon moment.
Punch Foods Superseeds are available now from Planet Organic and other health stores, as well as online. The brand new 25g on the go Superseeds tubes will be available from February. Use the code ‘redletterdays’ for 20% off.